Creativity and Innovation

16 Pages Posted: 28 Jun 2017

Date Written: June 27, 2017

Abstract

Scholars engaged in research on innovation have studied creativity in organisation, as it relates to the working environment (Amabile, 1996), on the characteristics of low vs. high (Delbecq, 1985) and what motivates creativity, both intrinsically and extrinsically (Amabile, 1997). However, there are still few questions unanswered, as to how some firms have been very successful in fuelling innovation via creativity, while the others could not. What are the drivers to these successful innovations? The paper investigates aspects and need in a dynamic volatility, uncertainty, complexity and ambiguity (VUCA) context.

Keywords: Creativity, Innovation, Entrepreneurship, VUCA

Suggested Citation

Joshi, Manoj, Creativity and Innovation (June 27, 2017). Available at SSRN: https://ssrn.com/abstract=2993084 or http://dx.doi.org/10.2139/ssrn.2993084

Manoj Joshi (Contact Author)

Amity University ( email )

Amity University, Lucknow Campus
Viraj Khand-5, Gomtinagar
Lucknow-UP-India
India
+91-9415017498 (Phone)

HOME PAGE: http://www.amity.edu

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