An Empirical Study-Emerging Trends in E-Commerce: A Field Study to Evaluate Trust and Security Parameters for Online Consumers in Online Shopping and E-Banking

13 Pages Posted: 6 Jul 2017

See all articles by Dr. Gagandeep Kaur

Dr. Gagandeep Kaur

School of Law, University of Petroleum and Energy Studies; Guru Nanak Dev University, Amritsar

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Date Written: June 29, 2017

Abstract

Just as today’s economy is a mixture of old and new, similarly, marketing pattern is a hybrid of the traditional and the modern. The traditional marketing competencies have established their deep roots since the time immemorial, however, new technological competencies have also been absorbed in the market to add potential for growth. As ‘trust’ forms a background for the growth of e-Commerce, therefore, a field study has been conducted in order to explore the patterns of trust and security for consumers in ‘e’-marketing.

Keywords: e-Commerce, Frauds, Online Shopping

Suggested Citation

Kaur, Gagandeep, An Empirical Study-Emerging Trends in E-Commerce: A Field Study to Evaluate Trust and Security Parameters for Online Consumers in Online Shopping and E-Banking (June 29, 2017). Available at SSRN: https://ssrn.com/abstract=2994745 or http://dx.doi.org/10.2139/ssrn.2994745

Gagandeep Kaur (Contact Author)

School of Law, University of Petroleum and Energy Studies ( email )

Energy Acres, Bidholi
Via- Prem Nagar
Dehradun, Uttrakhand 248007
India

Guru Nanak Dev University, Amritsar ( email )

Amritsar
Amritsar
India
7895114831 (Phone)

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