Barriers Influencing Adoption of Green Homes
International Journal of Applied Services Marketing Perspectives© Pezzottaite Journals, Volume 6, Number 1, January–March’ 2017, ISSN (Print): 2279-0977, (Online): 2279-0985, pp. 2704–2711
8 Pages Posted: 5 Jul 2017
Date Written: Jan. 1, 2017
A green building is a building designed and constructed using the process and resources that will not compromise with the health of the environment as well as the building’s occupants, workers, general public and future generations. Due to rising awareness for issues like global warming, governments and the public all around the world now perceive the need for more sustainable building products and practices. However, the rate of adoption of such practices is very slow. This research paper identifies barriers to more widespread adoption of sustainable building practices. The data presented are mainly derived from responses to a questionnaire that was developed for this purpose. The primary barriers, identified using factor analysis include lack of awareness, lack of cost savings and lack of reliability. The work concludes that the people needs to be educated to understand the long term economic and environmental benefits for adopting the green homes.
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Keywords: Green Consumerism, Green Homes, Consumer Behaviour, Green Factors, Eco-friendly
JEL Classification: D12, D18, D82, E21, Q5, Q56, H21, H23, L74, L85, M3, M10, M14, M31, M37, Q01, Q11, Q13, Q28, R3
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