Barriers Influencing Adoption of Green Homes

International Journal of Applied Services Marketing Perspectives© Pezzottaite Journals, Volume 6, Number 1, January–March’ 2017, ISSN (Print): 2279-0977, (Online): 2279-0985, pp. 2704–2711

8 Pages Posted: 5 Jul 2017

See all articles by Chitral Patel

Chitral Patel

Kadi Sarva Vishwavidyalaya

Pawan K. Chugan

Nirma University - Institute of Management

Date Written: Jan. 1, 2017

Abstract

A green building is a building designed and constructed using the process and resources that will not compromise with the health of the environment as well as the building’s occupants, workers, general public and future generations. Due to rising awareness for issues like global warming, governments and the public all around the world now perceive the need for more sustainable building products and practices. However, the rate of adoption of such practices is very slow. This research paper identifies barriers to more widespread adoption of sustainable building practices. The data presented are mainly derived from responses to a questionnaire that was developed for this purpose. The primary barriers, identified using factor analysis include lack of awareness, lack of cost savings and lack of reliability. The work concludes that the people needs to be educated to understand the long term economic and environmental benefits for adopting the green homes.

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Keywords: Green Consumerism, Green Homes, Consumer Behaviour, Green Factors, Eco-friendly

JEL Classification: D12, D18, D82, E21, Q5, Q56, H21, H23, L74, L85, M3, M10, M14, M31, M37, Q01, Q11, Q13, Q28, R3

Suggested Citation

Patel, Chitral and Chugan, Pawan Kumar, Barriers Influencing Adoption of Green Homes (Jan. 1, 2017). International Journal of Applied Services Marketing Perspectives© Pezzottaite Journals, Volume 6, Number 1, January–March’ 2017, ISSN (Print): 2279-0977, (Online): 2279-0985, pp. 2704–2711. Available at SSRN: https://ssrn.com/abstract=2995841

Chitral Patel

Kadi Sarva Vishwavidyalaya ( email )

Sector 15, KH-5,
Gandhinagar, 382015
India

Pawan Kumar Chugan (Contact Author)

Nirma University - Institute of Management ( email )

Sarkhej Gandhinagar Highway
Ahmedabad, Gujarat 382481
India
+912717241900 (Phone)
+912717241916 (Fax)

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