The Rise of the Sharing Economy in Tourism: Exploring Airbnb Attributes for the Veneto Region

17 Pages Posted: 11 Jul 2017

See all articles by Jan van der Borg

Jan van der Borg

Ca Foscari University of Venice

Nicola Camatti

Ca' Foscari University of Venice - Department of Economics; Ca' Foscari University of Venice - Department of Economics

Dario Bertocchi

Ca Foscari University of Venice, Department of Economics, Students

Andrea Albarea

Ca Foscari University of Venice, Department of Economics, Students

Date Written: June 7, 2017

Abstract

In just a couple of years, the sharing economy grew out to become a significant segment of the holiday accommodation market. Online peer-to-peer marketplaces allow people to offer rooms or entire houses to tourists, with Airbnb being the biggest and most famous example. This paper aims to give an insight into explaining which factors and attributes influence the success of Airbnb accommodations in the Veneto Region, using occupancy as a proxy. We analysed characteristics of 19624 Airbnb accommodations. The logistic regression model identifies a number of influential attributes which can be divided between locational characteristics, being located in attractive tourism destinations, and accommodation characteristics, for example the price, rating, number of previous bookings and the status of the host. The quantitative analysis allows to create an attractiveness scale, which is analysed for geographic patterns.

Keywords: Sharing Economy, Peer-To-Peer Marketplaces, Airbnb, Attractiveness, Tourism Policy

JEL Classification: L83,O18, R58

Suggested Citation

van der Borg, Jan and Camatti, Nicola and Bertocchi, Dario and Albarea, Andrea, The Rise of the Sharing Economy in Tourism: Exploring Airbnb Attributes for the Veneto Region (June 7, 2017). University Ca' Foscari of Venice, Dept. of Economics Research Paper Series No. 05/WP/2017. Available at SSRN: https://ssrn.com/abstract=2997985 or http://dx.doi.org/10.2139/ssrn.2997985

Jan Van der Borg (Contact Author)

Ca Foscari University of Venice ( email )

Dorsoduro 3246
Venice, Veneto 30123
Italy

Nicola Camatti

Ca' Foscari University of Venice - Department of Economics ( email )

Dorsoduro 3246
Venice, Veneto 30123
Italy

Ca' Foscari University of Venice - Department of Economics ( email )

Cannaregio 873 CAP 30121 Venezia
Dipartimento di Economia
VENEZIA, 30121
Italy

Dario Bertocchi

Ca Foscari University of Venice, Department of Economics, Students ( email )

Venice
Italy

Andrea Albarea

Ca Foscari University of Venice, Department of Economics, Students ( email )

Venice
Italy

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