Continuance Intention Towards E-Government Web-Based Applications Adoption in Southern Malaysia

Abstract

Objective - To identify the relationship between the e-Government web-based applications adoption and citizens' continuance intention in Southern Malaysia and to determine which element in the predictor variable that has more influence towards the outcome variable based on a theoretical framework.

Methodology/Technique - It is a correlational study that uses survey to gather data. This study is conducted in the selected private organizations in the Southern Malaysia; namely the states of Johor, Melaka and Negeri Sembilan. Convenience sampling was chosen to select 216 respondents.

Findings - The results found that website design, complexity and perceived usefulness significantly associated with citizens' continuance intention. In addition, perceived usefulness is the main predictor in influencing citizens' continuance intention.

Novelty - This study focuses on the continuance intention to use the intended web-based applications rather than the initial intention to use the applications.

Keywords: e-Government adoption; Continuance intention; Web-Based Applications; Southern Malaysia

JEL Classification: C80, C88, C89, L86, L88