Ethics of Customer Treatment Among Woman Small Business Owners Who Follow Kuan Im in Thailand
2017 AMS World Marketing Congress (Academy of Marketing Science), University of Canterbury, Christchurch, New Zealand, 27 June–1 July, 2017
17 Pages Posted: 18 Jul 2017
Date Written: June 2017
The role of spirituality in business ethics is a growing area of interest, but not yet very well developed conceptually. This pilot research looks at how spirituality works through leadership style to impact the treatment of customers by woman-owned small businesses in Thailand. These women follow Kuan Im bodhisattva, who is a role model teaching compassion and morality. These women adopt a servant leadership style, and aim for highly ethical relationships with both customers and employees.
Keywords: Spirituality, Servant leadership, Ethical business practice, Thailand, Kuan Im
Suggested Citation: Suggested Citation