Ethics of Customer Treatment Among Woman Small Business Owners Who Follow Kuan Im in Thailand

2017 AMS World Marketing Congress (Academy of Marketing Science), University of Canterbury, Christchurch, New Zealand, 27 June–1 July, 2017

17 Pages Posted: 18 Jul 2017

See all articles by Jitnisa Roenjun

Jitnisa Roenjun

Dhurakij Pundit University, Students

Mark Speece

CMMU College of Management Mahidol University; Thammasat Business School

Date Written: June 2017

Abstract

The role of spirituality in business ethics is a growing area of interest, but not yet very well developed conceptually. This pilot research looks at how spirituality works through leadership style to impact the treatment of customers by woman-owned small businesses in Thailand. These women follow Kuan Im bodhisattva, who is a role model teaching compassion and morality. These women adopt a servant leadership style, and aim for highly ethical relationships with both customers and employees.

Keywords: Spirituality, Servant leadership, Ethical business practice, Thailand, Kuan Im

Suggested Citation

Roenjun, Jitnisa and Speece, Mark, Ethics of Customer Treatment Among Woman Small Business Owners Who Follow Kuan Im in Thailand (June 2017). 2017 AMS World Marketing Congress (Academy of Marketing Science), University of Canterbury, Christchurch, New Zealand, 27 June–1 July, 2017, Available at SSRN: https://ssrn.com/abstract=3001222

Jitnisa Roenjun

Dhurakij Pundit University, Students

110/1-4 Prachachuen Rd. Laksi
Bangkok, 10210
Thailand

Mark Speece (Contact Author)

CMMU College of Management Mahidol University

69 Vipawadee Rangsit Road
Samsennai, Phayathai District
Bangkok, Bangkok 10400
Thailand

Thammasat Business School

2 Prachan Road
Pra Nakorn
Bangkok, Bangkok 10200
Thailand

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