Young Travellers: Factors Restraining the Purchase Decision Towards Ecotourism Products

Global Journal of Business and Social Science Review, Vol. 2(2) 2014. 10-18

9 Pages Posted: 19 Jul 2017 Last revised: 25 Jul 2017

See all articles by Goretti Edwin

Goretti Edwin

Universiti Teknologi MARA (UiTM) - UiTM Puncak Alam

Sharifah Khairunnisa Syed Ezah

Universiti Teknologi MARA (UiTM)

Norsyazwani Thelaha

Universiti Teknologi MARA (UiTM)

Nor Azah Mustapha

Universiti Teknologi MARA (UiTM)

Norliza Aminudin

Universiti Teknologi MARA (UiTM)

Date Written: April 21, 2014

Abstract

Objective – Ecotourism is developing globally with the intention to improve sustainability. Yet, research on ecotourism that concentrates on young traveller is still scarce. This study was conducted in order to recognize the factors that restrained the purchase decision of young travellers towards ecotourism products as well as their implications.

Methodology/Technique – A sample of 364 students from UiTM Puncak Alam was fragmented by utilizing stratified random sampling. Quantitative method was used in this research where questionnaire was being utilized to collect the data. Mayo and Jarvis (1981) has suggested that psychological factors which consist of perception, learning, personality, motives, and attitude might affect to young travellers buying decision towards ecotourism products. By adapting the Mayo and Jarvis model, the researchers explored all the psychological factors that influence the purchase decision of young travellers.

Findings – Results of the study recommended that motivation factor has the highest impact towards the purchase decision of the young traveller. Among the motivation factor, social needs account the highest aspect to impact the purchase decision. This shows that young travellers will be encouraged to purchase ecotourism products if they can socialize with others.

Novelty – This research will encourage stakeholders to develop new ideas in increasing or boosting up young travellers purchase decision towards ecotourism products.

Type of Paper: Empirical

Keywords: Ecotourism, Young Travellers, Purchase Decision, Factor Restraining, Psychological Factors

JEL Classification: Z30, Z31, Z32, Z33

Suggested Citation

Edwin, Goretti and Syed Ezah, Sharifah Khairunnisa and Thelaha, Norsyazwani and Mustapha, Nor Azah and Aminudin, Norliza, Young Travellers: Factors Restraining the Purchase Decision Towards Ecotourism Products (April 21, 2014). Global Journal of Business and Social Science Review, Vol. 2(2) 2014. 10-18. Available at SSRN: https://ssrn.com/abstract=3001610

Goretti Edwin (Contact Author)

Universiti Teknologi MARA (UiTM) - UiTM Puncak Alam ( email )

UiTM Kampus Puncak Alam
Bandar Puncak Alam, Selangor 42300
Malaysia

Sharifah Khairunnisa Syed Ezah

Universiti Teknologi MARA (UiTM) ( email )

40450 Shah Alam
Johor
Dungun, Selangor 23000
Malaysia

Norsyazwani Thelaha

Universiti Teknologi MARA (UiTM) ( email )

40450 Shah Alam
Johor
Dungun, Selangor 23000
Malaysia

Nor Azah Mustapha

Universiti Teknologi MARA (UiTM) ( email )

40450 Shah Alam
Johor
Dungun, Selangor 23000
Malaysia

Norliza Aminudin

Universiti Teknologi MARA (UiTM) ( email )

40450 Shah Alam
Johor
Dungun, Selangor 23000
Malaysia

Register to save articles to
your library

Register

Paper statistics

Downloads
21
Abstract Views
118
PlumX Metrics