23 Pages Posted: 19 Jul 2017 Last revised: 5 Sep 2017
Date Written: September 5, 2017
Online crowdfunding is a popular new tool for raising capital to commercialize product innovation. Product innovation must be both novel and useful (1-4). Therefore, we study the role of novelty and usefulness claims on Kickstarter. Startlingly, we find that a single claim of novelty increases project funding by about 200%, a single claim of usefulness increases project funding by about 1200%, and the co-occurrence of novelty and usefulness claims lowers funding by about 26%. Our findings are encouraging because they suggest the crowd strongly supports novelty and usefulness. However, our findings are disappointing because the premise of crowdfunding is to support projects that are innovative, i.e. that are both novel and useful, rather than projects that are only novel or only useful.
Keywords: Crowdfunding, Entrepreneurship, Innovation
JEL Classification: M13, O30, L26
Suggested Citation: Suggested Citation
Mukherjee, Anirban and Yang, Cathy L. and Xiao, Ping and Chattopadhyay, Amitava, Does the Crowd Support Innovation? Innovation Claims and Success on Kickstarter (September 5, 2017). HEC Paris Research Paper No. MKG-2017-1220. Available at SSRN: https://ssrn.com/abstract=3003283