Globalization of the World's Wine Markets

52 Pages Posted: 12 Feb 2002

See all articles by Kym Anderson

Kym Anderson

University of Adelaide - Centre for International Economic Studies (CIES); Centre for Economic Policy Research (CEPR); Australian National University

David Norman

Government of South Australia - Department of Treasury and Finance

Glyn Wittwer

Monash University - Centre of Policy Studies

Date Written: January 2002

Abstract

Globalization is not new to the world's wine markets, but its influence over the past decade or so has increased dramatically. This Paper reviews the effects of that on both the Old World and New World. In focusing retrospectively on the period since the late 1980s, it points to the dramatic increase in the industry's export orientation and quality upgrading in the New World and the consequent competitive pressure on the Old World in key import markets. Looking forward, the Paper draws on a new model of the world's wine markets that distinguishes non-premium, commercial premium and super-plus premium wines in each of 47 countries or country groups spanning the world. It projects recent developments to 2005, based on income, population and taste trends on the demand side and vine acreage and productivity trends on the supply side of each market. The effect of a slowdown in the global economy in the medium term is also considered. The results expose numerous implications of recent and prospective developments on key wine-exporting regions.

Keywords: Wine trade, globalization, quality upgrading, projection modelling

JEL Classification: C53, F15, F17, Q13

Suggested Citation

Anderson, Kym and Norman, David and Wittwer, Glyn, Globalization of the World's Wine Markets (January 2002). Available at SSRN: https://ssrn.com/abstract=300452

Kym Anderson (Contact Author)

University of Adelaide - Centre for International Economic Studies (CIES) ( email )

School of Economics
Adelaide SA 5005
Australia
+61 8 8313 4712 (Phone)
+61 8 8223 1460 (Fax)

Centre for Economic Policy Research (CEPR)

London
United Kingdom

Australian National University ( email )

Arndt-Corden Dept of Economics
Coombs Building
Canberra, AK ACT 2600
Australia
+61 8 8313 4712 (Phone)

HOME PAGE: http://publicpolicy.anu.edu.au/crawford_people/content/staff/acde/kanderson.php

David Norman

Government of South Australia - Department of Treasury and Finance ( email )

233 North Terrace
Adelaide SA 5005
Australia
+61 8 8226 0904 (Phone)

Glyn Wittwer

Monash University - Centre of Policy Studies ( email )

Victoria 3145, Vic 3800
Australia
61 3 9905 5421 (Phone)
61 3 9905 2426 (Fax)

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