‘I Saw the News on Facebook’ Brand Attribution When Accessing News From Distributed Environments

Posted: 24 Jul 2017 Last revised: 30 Aug 2017

See all articles by Antonis Kalogeropoulos

Antonis Kalogeropoulos

University of Oxford - Reuters Institute for the Study of Journalism; University of Liverpool - Department of Communication and Media

Nic Newman

University of Oxford - Reuters Institute for the Study of Journalism

Date Written: July 19, 2017

Abstract

The growth of social media and other aggregators over the last few years has changed the nature of online consumption. Our question is: Do people remember the news brand when they visit a story via social media or search engines? In order to answer this question we used a YouGov panel to automatically track website usage by a representative sample of UK internet users and then served a survey to see if they could remember the brand. We find that less than half could remember the name of the news brand for a particular story when coming from search engines or social media. Users were more likely to remember the brand via social media and search engines when they read a story from their main source of news. Young people were also more likely to correctly attribute a news brand when coming from social media compared with older respondents.

Keywords: news brand attribution; tracking study; social media; Facebook; Twitter; Google

Suggested Citation

Kalogeropoulos, Antonis and Kalogeropoulos, Antonis and Newman, Nic, ‘I Saw the News on Facebook’ Brand Attribution When Accessing News From Distributed Environments (July 19, 2017). Available at SSRN: https://ssrn.com/abstract=3005412

Antonis Kalogeropoulos (Contact Author)

University of Oxford - Reuters Institute for the Study of Journalism ( email )

13 Norham Gardens
Oxford, OX2 6PS
United Kingdom

University of Liverpool - Department of Communication and Media ( email )

19-23 Abercromby Square
Liverpool, L69 7ZG

Nic Newman

University of Oxford - Reuters Institute for the Study of Journalism ( email )

13 Norham Gardens
Oxford, OX2 6PS
United Kingdom

HOME PAGE: http://reutersinstitute.politics.ox.ac.uk/

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