Nudges in the Restroom: How Hand-Washing Can Be Impacted by Environmental Cues

31 Pages Posted: 19 Oct 2017

See all articles by Calvin Blackwell

Calvin Blackwell

College of Charleston - School of Business

Daniela Goya-Tocchetto

College of Charleston - Department of Economics

Zachary Sturman

Vanderbilt Law & Economics Program; College of Charleston - Department of Economics

Date Written: July 24, 2017

Abstract

Using a field experiment, we demonstrate how an important public health behavior (hand washing) can be impacted by environmental cues. Specifically, we show that compared to a baseline, the use of visual cues (arrows leading to sinks) can increase hand-washing by up to 15%.

Keywords: Hand-Washing, Behavioral Economics, Public Health

JEL Classification: C93, I12

Suggested Citation

Blackwell, Calvin and Goya-Tocchetto, Daniela and Sturman, Zachary, Nudges in the Restroom: How Hand-Washing Can Be Impacted by Environmental Cues (July 24, 2017). Available at SSRN: https://ssrn.com/abstract=3007866 or http://dx.doi.org/10.2139/ssrn.3007866

Calvin Blackwell (Contact Author)

College of Charleston - School of Business ( email )

Department of Economics
66 George Street
Charleston, SC 29424
United States
843-953-7836 (Phone)
843-953-5697 (Fax)

Daniela Goya-Tocchetto

College of Charleston - Department of Economics ( email )

66 George St.
Charleston, SC South Carolina 29424
United States

Zachary Sturman

Vanderbilt Law & Economics Program ( email )

Nashville, TN
United States

College of Charleston - Department of Economics ( email )

66 George St.
Charleston, SC South Carolina 29424
United States

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