Retailing: A Study of Food and Grocery Segment in Ahmedabad Retail Market, with Respect to Trade Area Analysis

6 Pages Posted: 29 Jul 2017

See all articles by Dr. Swati Saxena

Dr. Swati Saxena

Shri Chimanbhai Patel Institute of Management & Research

Husein Hasan

Shri Sarvajanik Commerce College

Date Written: July 25, 2017

Abstract

Retail trade is a concept that is gaining serious attention all over the world because of emerging formats of retail in economies and the state of the world economy. The concern of business owners and managers all over the world is to devise a strategy of the company to meet the short term obligations. Hence, it is of utmost important to keep a constant eye on factors affecting customer perceptions towards retail formats. Positioning of a retail shop or format without defining its retail trade area cannot survive. The study sought to establish the measures of corporate retail trade, the factors that affect retail trade and findings of covering area and customers. In this paper a study of identification of effectiveness of trade area analysis has been done for retail shoppers for food and grocery segment.

Keywords: Retail, Trade Area, Food And Grocery Segment, Retail Positioning

Suggested Citation

Saxena, Swati and Hasan, Husein, Retailing: A Study of Food and Grocery Segment in Ahmedabad Retail Market, with Respect to Trade Area Analysis (July 25, 2017). Available at SSRN: https://ssrn.com/abstract=3008547 or http://dx.doi.org/10.2139/ssrn.3008547

Swati Saxena (Contact Author)

Shri Chimanbhai Patel Institute of Management & Research ( email )

Opp. Karnavati Club
S G Highway
Ahmedabad, 380015
India

Husein Hasan

Shri Sarvajanik Commerce College

Gujarat, Godhra
India

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