Intangible Asset Market Value Study?

Abstract

Ocean Tomo has released an update to the Annual Study of Intangible Asset Market Value. The study examines the components of market value - specifically, the role intangible assets play in corporate market caps across a range of indexes around the world. Ocean Tomo believes intangible asset market value (“IAMV”) is a strong reflection of innovation in the greater economy.

While emphasis often falls on technology-driven intangible assets such as patents and trade secrets, brand value is also an important component of IAMV. This year for the first time we compared certain IAMV calculations to Interbrand’s Best Global Brands 2016 calculation of top 100 companies worldwide by brand value. For 39 companies appearing on both the S&P 500 and the Interbrand list, this comparison suggests brand value may represent roughly one-fourth or more of IAMV on average.

Also for the first time this year, we have expanded its IAMV Study beyond the S&P 500 to explore the components of value in several key international markets. Stock market indexes from Europe, China, Japan and South Korea were selected and analyzed to determine the role intangible assets play in market value.

Keywords: Ocean Tomo, Intangible Asset Market Value, IAMV, Interbrands Best Global Brands 2016