국내 신용카드사 제공서비스 분석과 시사점: 할인 및 적립 혜택을 중심으로(Analyzing the Pattern of Credit Card Companies’ Optional Services Based on Consumers’ Credit Card Usage in the Korean Credit Card Industry)

22 Pages Posted: 10 Aug 2017 Last revised: 10 Jan 2019

See all articles by Eunjung Yeo

Eunjung Yeo

Chung-Ang University

Byungjune Chun

Chung-Ang University

Date Written: December 31, 2016

Abstract

Korean Abstract: 본 논문은 소비자의 신용카드 사용행태 고찰을 바탕으로 국내 신용카드사의 제공서비스를 분석하고 관련 시사점을 제시한다. 소비자의 신용카드 사용행태 가운데 두드러진 점은 신용카드 선택에 있어서 가장 중요한 요소가 할인혜택이라는 것이다. 이를 바탕으로 국내 신용카드 8개사를 은행계와 비은행계, 또한 시장점유율 기준으로 시장선도군과 시장추종군으로 분류한 뒤 제공 서비스의 양상을 실증적으로 분석한다. 그 결과 신용카드시장에 경쟁이 심화되면서 신용카드사 간 제공서비스가 서로 유사해지고, 서비스자체의 수평적 차별성보다는 할인율이나 적립율 등의 크기 경쟁에 따라 시장점유율과 성과가 달라지는 것으로 나타났다. 이는 할인혜택이 중요한 경쟁요인임에는 틀림이 없으나, 신용카드사가 할인혜택 제공에만 집중할 경우 자칫 수익성 악화로 인한 신용카드사 부실화 및 나아가 금융안정 저해 가능성이 존재하는 만큼, 신용카드사 간 차별화된 서비스 개발이 필요하다는 것을 시사한다.

English Abstract: This paper analyzes optional services and benefits provided by credit card companies based on consumer behavior regarding credit card usage. First, this paper looks into the relationship between consumers’ perception and the pattern of their credit card usage. The most important factor in the decision of selecting a credit card is discounts on payments. Secondly, this paper tests how services provided by two formed portfolios are different from each other by categorizing credit card companies based on whether a company is bank-affiliated or not and whether its market share belongs to the top 4 or not. It shows that services and benefits provided by credit card companies are increasingly becoming similar as competition among credit card companies intensifies. As a result, credit card companies’ performances increasingly depend on the size of discounts or mileage provided, rather than the uniqueness of their services. History shows that building a sound credit card industry is inevitable for maintaining financial stability. Our results suggest that the credit card industry needs to help consumers manage their own credit risk by providing customized services for each consumer and to put more efforts into building related infrastructure rather than focusing on external competition.

Note: Downloadable document is available in Korean.

Keywords: 신용카드, 제공서비스, 할인 및 적립 혜택, 신용카드사, credit card, services and benefits of credit card, discounts on payments, credit card companies

JEL Classification: G28, G29

Suggested Citation

Yeo, Eunjung and Chun, Byungjune, 국내 신용카드사 제공서비스 분석과 시사점: 할인 및 적립 혜택을 중심으로(Analyzing the Pattern of Credit Card Companies’ Optional Services Based on Consumers’ Credit Card Usage in the Korean Credit Card Industry) (December 31, 2016). Financial Stability Studies, Vol. 17, No. 2, Korea Deposit Insurance Corporation(KDIC), 2016, pp. 51-72., Available at SSRN: https://ssrn.com/abstract=3016134 or http://dx.doi.org/10.2139/ssrn.3016134

Eunjung Yeo (Contact Author)

Chung-Ang University ( email )

221 Heuksuk-dong
Dongjak-gu
Seoul, 156-756
Korea, Republic of (South Korea)

Byungjune Chun

Chung-Ang University ( email )

221 Heuksuk-dong
Dongjak-gu
Seoul, 156-756
Korea, Republic of (South Korea)

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