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Clickwrap Impact: Quick-Join Options and Ignoring Privacy and Terms of Service Policies of Social Networking Services

Obar, J. A. and Oeldorf-Hirsch, A. (2017, July). Clickwrap Impact: Quick-Join Options and Ignoring Privacy and Terms of Service Policies of Social Networking Services. In Proceedings of the 8th International Conference on Social Media & Society (p. 50). ACM.

20 Pages Posted: 14 Aug 2017  

Jonathan A. Obar

York University; Quello Center - Michigan State University

Anne Oeldorf-Hirsch

University of Connecticut

Date Written: June 1, 2017

Abstract

A qualitative survey analysis was conducted, assessing user interactions with the consent materials of a fictitious social networking service, NameDrop. Findings reveal that the quick-join clickwrap option, common to social networking services, hinders consent processes by making privacy and terms of service policies difficult to find, and by discouraging engagement with privacy and reputation protections by suggesting that consent materials are unimportant. Implications for the future of notice policy are discussed.

Keywords: Privacy, security, clickwrap, privacy policy, terms of service, EULA, user engagement, information policy, social media, social networking service, reputation, interface, user-friendly, notice and choice, consent, fair information practice

Suggested Citation

Obar, Jonathan A. and Oeldorf-Hirsch, Anne, Clickwrap Impact: Quick-Join Options and Ignoring Privacy and Terms of Service Policies of Social Networking Services (June 1, 2017). Obar, J. A. and Oeldorf-Hirsch, A. (2017, July). Clickwrap Impact: Quick-Join Options and Ignoring Privacy and Terms of Service Policies of Social Networking Services. In Proceedings of the 8th International Conference on Social Media & Society (p. 50). ACM.. Available at SSRN: https://ssrn.com/abstract=3017277

Jonathan Obar (Contact Author)

York University ( email )

4700 Keele Street
Toronto, Ontario M3J 1P3
Canada

Quello Center - Michigan State University ( email )

East Lansing, MI 48824
United States

Anne Oeldorf-Hirsch

University of Connecticut ( email )

Storrs, CT 06269-1063
United States

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