Clickwrap Impact: Quick-Join Options and Ignoring Privacy and Terms of Service Policies of Social Networking Services
In Proceedings of the 8th International Conference on Social Media & Society (p. 50). ACM.
20 Pages Posted: 14 Aug 2017 Last revised: 3 May 2018
Date Written: June 1, 2017
A qualitative survey analysis was conducted, assessing user interactions with the consent materials of a fictitious social networking service, NameDrop. Findings reveal that the quick-join clickwrap option, common to social networking services, hinders consent processes by making privacy and terms of service policies difficult to find, and by discouraging engagement with privacy and reputation protections by suggesting that consent materials are unimportant. Implications for the future of notice policy are discussed.
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