Decision-Making Processes in Social Contexts
Posted: 14 Aug 2017
Date Written: July 2017
Over the past half century, scholars in the interdisciplinary field of judgment and decision making have amassed a trove of findings, theories, and prescriptions regarding the processes ordinary people enact when making choices. This body of knowledge, however, has had little influence on sociology. Sociological research on choice emphasizes how features of the social environment shape individual outcomes, not people's underlying decision processes. Our aim in this article is to provide an overview of selected ideas, models, and data sources from decision research that can fuel new lines of inquiry into how socially situated actors navigate both everyday and major life choices. We also highlight opportunities and challenges for cross-fertilization between sociology and decision research that can allow each field to expand its range of inquiry.
Suggested Citation: Suggested Citation