Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?
Garrett A. Johnson, Scott K. Shriver, and Shaoyin Du (2020) “Consumer privacy choice in online advertising: Who opts out and at what cost to industry?” Marketing Science 39(1): 33-51
49 Pages Posted: 21 Aug 2017 Last revised: 28 Feb 2023
Date Written: June 19, 2019
Keywords: Privacy, digital advertising, consumer protection, self-regulation
JEL Classification: M37, L50
Suggested Citation: Suggested Citation