Technology Assessment and Attractive Analysis of a New Concrete Modifier

20 Pages Posted: 23 Aug 2017

Date Written: December 6, 2012

Abstract

MB, a new concrete modifier containing Silica Fume (FS), has fantastic performance. A government decided to invest to produce this new concrete modifier. Technology assessment (TA), attractiveness analysis (AA), and business modeling are three main phases to study this investment. Applying TA and AA helps decision makers to make their mind based on technological facts and realities of the market. This paper covers the results of phases 1 and 2.

At the end, MB is introduced a superior technology and appropriate strategies to enter the market and acquire the technology are proposed.

Keywords: Technology Assessment, Attractiveness Analysis

JEL Classification: M13

Suggested Citation

Madani, Farshad and Alluhib, Asem and Pakdeekasem, Pinprapa, Technology Assessment and Attractive Analysis of a New Concrete Modifier (December 6, 2012). Available at SSRN: https://ssrn.com/abstract=3023612 or http://dx.doi.org/10.2139/ssrn.3023612

Farshad Madani (Contact Author)

Portland State University ( email )

4633 SW Huber St Apt5
Portland, OR Oregon 97207
United States

Asem Alluhib

Independent

No Address Available

Pinprapa Pakdeekasem

Independent

No Address Available

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