Technology Assessment and Attractive Analysis of a New Concrete Modifier
20 Pages Posted: 23 Aug 2017
Date Written: December 6, 2012
MB, a new concrete modifier containing Silica Fume (FS), has fantastic performance. A government decided to invest to produce this new concrete modifier. Technology assessment (TA), attractiveness analysis (AA), and business modeling are three main phases to study this investment. Applying TA and AA helps decision makers to make their mind based on technological facts and realities of the market. This paper covers the results of phases 1 and 2.
At the end, MB is introduced a superior technology and appropriate strategies to enter the market and acquire the technology are proposed.
Keywords: Technology Assessment, Attractiveness Analysis
JEL Classification: M13
Suggested Citation: Suggested Citation