Perceptions of Fully Autonomous Freight Trucks

9 Pages Posted: 29 Aug 2017 Last revised: 3 Sep 2017

See all articles by Sean Dougherty

Sean Dougherty

Georgia State University

Pamela Ellen

Georgia State University

John Stowell

Georgia State University

Aleta Richards

Georgia State University

Date Written: September 8, 2017

Abstract

Long-standing truck driver shortages in the US freight transportation trucking industry could be relieved by the use of autonomous freight trucks, but realizing that potential requires access to and sharing of the roadway infrastructure with other drivers. Prior research has focused on consumer perceptions of personal autonomous automobiles rather than sharing the road with autonomous trucks. As an initial examination of consumers’ perceived benefits and risks of autonomous trucks, the authors conducted thirteen semi-structured interviews, eliciting both general issues and then response to risk mitigation scenarios under consideration by the industry and regulators. While interviewees expressed safety concerns and the potential impact on the employment of truck drivers, they also acknowledged the inevitability of the technology. Safety benefits were often expressed concurrently with concerns about the risks. In addition, a theme emerged around the technology needing to prove itself. Despite the authors anticipating a need for autonomous trucks to gain the support of the public, little opposition to automation was expressed and the mitigators under consideration by industry and regulators did not significantly improve perceptions of the technology. However, if safety risks are not mitigated, the concerns expressed could be elevated and alter perceptions of inevitability.

Keywords: Autonomous Vehicles, Autonomous Trucks, Public Perception, Grounded Theory, Qualitative, Interviews, Platooning

Suggested Citation

Dougherty, Sean and Ellen, Pamela and Stowell, John and Richards, Aleta, Perceptions of Fully Autonomous Freight Trucks (September 8, 2017). Seventh International Engaged Management Scholarship Conference, Available at SSRN: https://ssrn.com/abstract=3027143 or http://dx.doi.org/10.2139/ssrn.3027143

Sean Dougherty (Contact Author)

Georgia State University ( email )

35 Broad Street
Atlanta, GA 30303-3083
United States

Pamela Ellen

Georgia State University ( email )

35 Broad Street
Atlanta, GA 30303-3083
United States

John Stowell

Georgia State University ( email )

35 Broad Street
Atlanta, GA 30303-3083
United States

Aleta Richards

Georgia State University ( email )

35 Broad Street
Atlanta, GA 30303-3083
United States

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