All the Right Moves: Why Motion Increases Appeal of Food Products

Yaniv Gvili, Aner Tal, Moty Amar, Yael Hallak, and Brian Wansink (2015) ,"All the Right Moves: Why Motion Increases Appeal of Food Products", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 352-357.

7 Pages Posted: 31 Aug 2017

See all articles by Yaniv Gvili

Yaniv Gvili

Ono Academic College (OAC)

Aner Tal

Cornell University

Moty Amar

Ono Academic College

Yael Hallak

Ono Academic College

Brian Wansink

Retired

Date Written: August 28, 2015

Abstract

Across two studies, we demonstrate that depictions of food with implied motion enhance food appeal. This effect is mediated by perceived food freshness. We argue that this effect is due to an overextension of a primitive association between motion and freshness. Implications for promoting healthier food consumption are discussed.

Suggested Citation

Gvili, Yaniv and Tal, Aner and Amar, Moty and Hallak, Yael and Wansink, Brian, All the Right Moves: Why Motion Increases Appeal of Food Products (August 28, 2015). Yaniv Gvili, Aner Tal, Moty Amar, Yael Hallak, and Brian Wansink (2015) ,"All the Right Moves: Why Motion Increases Appeal of Food Products", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 352-357. , Available at SSRN: https://ssrn.com/abstract=3027982

Yaniv Gvili (Contact Author)

Ono Academic College (OAC) ( email )

Tzahal Street 104
Kiryat Ono, 55000
Israel

Aner Tal

Cornell University ( email )

Ithaca, NY 14853
United States

Moty Amar

Ono Academic College ( email )

Tzahal Street 104
Kiryat Ono, 55000
Israel

Yael Hallak

Ono Academic College ( email )

Tzahal Street 104
Kiryat Ono, 55000
Israel

Brian Wansink

Retired ( email )

607-319-0123 (Phone)

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