All the Right Moves: Why Motion Increases Appeal of Food Products
Yaniv Gvili, Aner Tal, Moty Amar, Yael Hallak, and Brian Wansink (2015) ,"All the Right Moves: Why Motion Increases Appeal of Food Products", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 352-357.
7 Pages Posted: 31 Aug 2017
Date Written: August 28, 2015
Across two studies, we demonstrate that depictions of food with implied motion enhance food appeal. This effect is mediated by perceived food freshness. We argue that this effect is due to an overextension of a primitive association between motion and freshness. Implications for promoting healthier food consumption are discussed.
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