When Politics Tastes Bad

Brian Wansink, Moty Amar, Tal Aner, and Yaniv Gvili (2014) ,"When Politics Tastes Bad", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González and Tina M. Lowrey, Duluth, MN: Association for Consumer Research, Pages: 51-52.

3 Pages Posted: 31 Aug 2017

See all articles by Brian Wansink

Brian Wansink

Retired

Moty Amar

Ono Academic College

Aner Tal

Cornell University

Yaniv Gvili

Ono Academic College (OAC)

Date Written: August 28, 2014

Abstract

We show that politically "tagged" food render food less tasty for those who hold contradicting political ideologies. This occur because the political ideology to which one opposes would evoke moral disgust, which in turn affect the taste of the product. In other words, moral disgust mediates the effects.

Suggested Citation

Wansink, Brian and Amar, Moty and Tal, Aner and Gvili, Yaniv, When Politics Tastes Bad (August 28, 2014). Brian Wansink, Moty Amar, Tal Aner, and Yaniv Gvili (2014) ,"When Politics Tastes Bad", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González and Tina M. Lowrey, Duluth, MN: Association for Consumer Research, Pages: 51-52. , Available at SSRN: https://ssrn.com/abstract=3027988

Brian Wansink

Retired ( email )

607-319-0123 (Phone)

Moty Amar

Ono Academic College ( email )

Tzahal Street 104
Kiryat Ono, 55000
Israel

Aner Tal

Cornell University ( email )

Ithaca, NY 14853
United States

Yaniv Gvili (Contact Author)

Ono Academic College (OAC) ( email )

Tzahal Street 104
Kiryat Ono, 55000
Israel

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