Show Me the Money: Candidate Selection Based on Campaign Finance Transparency

72 Pages Posted: 31 Aug 2017 Last revised: 1 Jul 2020

See all articles by Abby K. Wood

Abby K. Wood

University of Southern California Gould School of Law

Date Written: May 20, 2020

Abstract

Campaign finance compliance and transparency reveal important non-policy attributes that voters care about. They may signal how the candidate would govern if elected. Using vignette and conjoint survey experiments, I show that voters in primary elections base their candidate selection on transparency considerations, even where the candidate shares the respondents’ preferred policy positions. The findings bring campaign finance compliance into the scholarly conversation about candidate valence, and they explain why some primary candidates discourage dark money support only to embrace it in the general election.

Keywords: transparency, campaign finance, valence, elections, voting, compliance

Suggested Citation

Wood, Abby K., Show Me the Money: Candidate Selection Based on Campaign Finance Transparency (May 20, 2020). USC CLASS Research Paper No. CLASS17-24, USC Law Legal Studies Paper No. 17-23, Available at SSRN: https://ssrn.com/abstract=3029095 or http://dx.doi.org/10.2139/ssrn.3029095

Abby K. Wood (Contact Author)

University of Southern California Gould School of Law ( email )

699 Exposition Boulevard
Los Angeles, CA 90089
United States

HOME PAGE: http://weblaw.usc.edu/contact/contactInfo.cfm?detailID=71046

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