Impact of Social Media on Self-Esteem

European Scientific Journal, 13(23), 329-341

13 Pages Posted: 5 Sep 2017

See all articles by Muqaddas Jan

Muqaddas Jan

Institute of Business Management (IoBM)

Sanobia Soomro

Iqra University

Nawaz Ahmad

RTS (Research, Trainings, and Solutions); Institute of Business Management (IoBM)

Date Written: August 31, 2017

Abstract

Social media has gained immense popularity in the last decade and its power has left certain long-lasting effects on people. The upward comparisons made using social networking sites have caused people to have lower self-esteems. In order to test the hypothesis 150 students from institute of business management were surveyed through questionnaires and interviews. This research was limited to the students of IoBM and Facebook, being the most popular social networking site was used as the representative of social media. Correlation and regression model was applied to the data with the help of SPSS statistics to test the relationship between social media and self-esteem. The major findings suggest that approximately 88% people engage in making social comparisons on Facebook and out of the 88%, 98% of the comparisons are upward social comparisons. Further this research proves there that there is a strong relationship between social media and self esteem. Increase in social media usage causes the self-esteem of individuals to decrease. One hour spent on Facebook daily results in a 5.574 decrease in the self-esteem score of an individual.

Keywords: Social media, Self-esteem, Social networking sites

JEL Classification: C12, M10, O35

Suggested Citation

Jan, Muqaddas and Soomro, Sanobia and Ahmad, Nawaz, Impact of Social Media on Self-Esteem (August 31, 2017). European Scientific Journal, 13(23), 329-341. Available at SSRN: https://ssrn.com/abstract=3030048

Muqaddas Jan

Institute of Business Management (IoBM) ( email )

Plot # 84
Korangi Creek
Karachi, Sindh 75190
Pakistan

Sanobia Soomro

Iqra University ( email )

Defence View
Shaheed-e-Millat Road (Ext.)
Karachi, Sindh 75500
Pakistan

Nawaz Ahmad (Contact Author)

RTS (Research, Trainings, and Solutions) ( email )

9th Nishat Lane, DHA 6
9th Nishat Lane, DHA 6
Karachi, Sindh 75500
Pakistan
00923009292422 (Phone)

Institute of Business Management (IoBM) ( email )

Plot # 84
Korangi Creek
Karachi, Sindh 75190
Pakistan

HOME PAGE: http://www.faculty.iobm.edu.pk/staff/nawaz-ahmad/

Register to save articles to
your library

Register

Paper statistics

Downloads
636
Abstract Views
2,179
rank
39,990
PlumX Metrics