Measuring the Educators' Behavioural Intention, Perceived Use and Ease of Use of Mobile Technologies
31st Annual Conference of the British Academy of Management, Conference Proceedings, 2017
15 Pages Posted: 14 Sep 2017 Last revised: 28 Aug 2018
Date Written: September 6, 2017
This research explores the educators’ attitudes and behavioural intention toward mobile applications. The methodology integrates measures from ‘the pace of technological innovativeness’ and the ‘technology acceptance model’ to understand the rationale for further investment in mobile learning (m-learning). It has investigated the educators’ stance toward ubiquitous learning resources, including mobile applications (apps) in schools. A principal component analysis has indicated that the educators were committed to using mobile technologies. In addition, a stepwise regression analysis has indicated the sociodemographic variables affected the educators’ perceived ease of use and usefulness of mobile technologies in classroom activities. This study has shown that that the younger female respondents were increasingly engaging in m-learning resources. In conclusion, this contribution puts forward key implications for both academia and practitioners.
Keywords: Mobile, Mobile Learning, Technology Acceptance Model, Technology Innovation, Principal Component Analysis, Stepwise Regression Analysis
JEL Classification: I2, I20, I21, M15, M30, M31, O30, O32
Suggested Citation: Suggested Citation