Measuring the Educators' Behavioural Intention, Perceived Use and Ease of Use of Mobile Technologies

31st Annual Conference of the British Academy of Management, Conference Proceedings, 2017

15 Pages Posted: 14 Sep 2017 Last revised: 28 Aug 2018

See all articles by Mark Anthony Camilleri

Mark Anthony Camilleri

University of Malta; University of Edinburgh

Adriana Camilleri

University of Bath - Department of Psychology

Date Written: September 6, 2017

Abstract

This research explores the educators’ attitudes and behavioural intention toward mobile applications. The methodology integrates measures from ‘the pace of technological innovativeness’ and the ‘technology acceptance model’ to understand the rationale for further investment in mobile learning (m-learning). It has investigated the educators’ stance toward ubiquitous learning resources, including mobile applications (apps) in schools. A principal component analysis has indicated that the educators were committed to using mobile technologies. In addition, a stepwise regression analysis has indicated the sociodemographic variables affected the educators’ perceived ease of use and usefulness of mobile technologies in classroom activities. This study has shown that that the younger female respondents were increasingly engaging in m-learning resources. In conclusion, this contribution puts forward key implications for both academia and practitioners.

Keywords: Mobile, Mobile Learning, Technology Acceptance Model, Technology Innovation, Principal Component Analysis, Stepwise Regression Analysis

JEL Classification: I2, I20, I21, M15, M30, M31, O30, O32

Suggested Citation

Camilleri, Mark and Camilleri, Adriana, Measuring the Educators' Behavioural Intention, Perceived Use and Ease of Use of Mobile Technologies (September 6, 2017). 31st Annual Conference of the British Academy of Management, Conference Proceedings, 2017. Available at SSRN: https://ssrn.com/abstract=3036001

Mark Camilleri (Contact Author)

University of Malta ( email )

Department of Corporate Communication,
Faculty of Media and Knowledge Sciences
Msida, MSD2080
Malta
79314808 (Phone)

HOME PAGE: http://https://www.um.edu.mt/profile/markacamilleri

University of Edinburgh

27 Buccheluech Place,
The Business School
Edinburgh, Scotland EH8 9JS
United Kingdom

Adriana Camilleri

University of Bath - Department of Psychology ( email )

United Kingdom

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