Seizing the Opportunity: Exploiting Web Aggregation

16 Pages Posted: 28 Apr 2002  

Stuart Madnick

Massachusetts Institute of Technology (MIT) - Sloan School of Management

Michael Siegel

Massachusetts Institute of Technology (MIT) - Sloan School of Management

Date Written: December 2001

Abstract

This paper examines the development of web aggregators, entities that collect information from a wide range of sources, with or without prior arrangements, and add value through post-aggregation services. New Web-page extraction tools, context sensitive mediators, and agent technologies have greatly reduced the barriers to constructing aggregators. We predict that aggregators will soon emerge in industries where they were not formerly present. Through studying over a hundred existing and emerging aggregators, we present a model for understanding the aggregator's strategic interaction with existing organizations. We also suggest different ways that businesses can take advantage of the new opportunities presented. Finally, we provide valuable insights to all organizations concerning the issues, impacts, and actions required as aggregators become increasingly present.

Suggested Citation

Madnick, Stuart and Siegel, Michael, Seizing the Opportunity: Exploiting Web Aggregation (December 2001). MIT Sloan Working Paper No. 4351-01. Available at SSRN: https://ssrn.com/abstract=303827 or http://dx.doi.org/10.2139/ssrn.303827

Stuart E. Madnick (Contact Author)

Massachusetts Institute of Technology (MIT) - Sloan School of Management ( email )

E53-321
Cambridge, MA 02142
United States
617-253-6671 (Phone)
617-253-3321 (Fax)

Michael Siegel

Massachusetts Institute of Technology (MIT) - Sloan School of Management ( email )

E53-323
Cambridge, MA 02142
United States
617-253-2937 (Phone)
617-258-7579 (Fax)

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