March Madness: NCAA Tournament Participation and College Alcohol Use

31 Pages Posted: 18 Sep 2017

See all articles by Dustin White

Dustin White

University of Nebraska at Omaha - Department of Economics

Benjamin Cowan

Washington State University

Jadrian Wooten

Pennsylvania State University - Department of Economics

Multiple version iconThere are 2 versions of this paper

Date Written: September 2017

Abstract

We examine the impact of the NCAA Men’s Basketball Tournament on college students’ drinking behavior using a nationally representative sample of American institutions. While success in intercollegiate athletics may augment the visibility of a university to prospective students and thereby benefit the school, it may also have a negative effect on the current student body by influencing risky behavior, especially the consumption of alcohol commonly associated with game day festivities. Using the Harvard School of Public Health College Alcohol Study (CAS), we find that a school’s participation in the NCAA Tournament is associated with a 30% increase in binge drinking and a 9% increase in self-reported drunk driving by male students at that school. The results suggest that this increase is not offset by less alcohol use before or after the tournament (intertemporal substitution) but instead seems to represent a net increase in the amount of alcohol consumed by students at participating schools.

Institutional subscribers to the NBER working paper series, and residents of developing countries may download this paper without additional charge at www.nber.org.

Suggested Citation

White, Dustin and Cowan, Benjamin and Wooten, Jadrian, March Madness: NCAA Tournament Participation and College Alcohol Use (September 2017). NBER Working Paper No. w23821. Available at SSRN: https://ssrn.com/abstract=3038631

Dustin White (Contact Author)

University of Nebraska at Omaha - Department of Economics ( email )

College of Business Administration
60th and Dodge Streets
Omaha, NE 68182
United States

HOME PAGE: http://www.dustinrwhite.com

Benjamin Cowan

Washington State University ( email )

Jadrian Wooten

Pennsylvania State University - Department of Economics ( email )

University Park
319 Kern Graduate Building
State College, PA 16802
United States

HOME PAGE: http://JadrianWooten.com

Register to save articles to
your library

Register

Paper statistics

Downloads
2
Abstract Views
83
PlumX Metrics