Reducing Product Expiration by Aligning Salesforce Incentives: A Data-driven Approach

43 Pages Posted: 22 Sep 2017 Last revised: 8 Apr 2020

See all articles by Arzum Akkas

Arzum Akkas

Boston University - Questrom School of Business

Nachiketa Sahoo

Boston University - Questrom School of Business

Date Written: April 7, 2020

Abstract

Product expirations at retail stores erode profits and burden the environment. We investigate whether manufacturers can leverage salesforce compensation design as a waste-reduction tool.

We propose a data-driven framework that uses structural econometric modeling and agency theory. Our analysis starts with a game theoretic model in which a salesperson interacts with a manufacturer that reimburses retailers and penalizes its own salesforce for expired products. We then use our model’s equilibrium outcome to estimate factors that determine the effort exerted by the sales representatives of a consumer- packaged-goods manufacturer. We first show theoretically that a manufacturer can simultaneously increase profits and reduce waste by increasing its sales representatives’ penalty for product expiration that occurs at the retailer. Based on this, we formulate a manufacturer’s profit maximization problem to compute optimum expiration penalties. Solving this problem for the manufacturer, we find the potential to simultaneously reduce waste and improve profits for 14% of the product-market combinations in our dataset. For these cases, we find that charging the salesperson 2.1 times the commission (on average) for each expired unit can increase the manufacturer’s profits by 0.58% and reduce waste by 23.3%.

This study determines that a profit-seeking manufacturer can reduce waste at retailers by optimizing its salesforce incentive structure. Our work bridges the salesforce compensation and sustainable opera- tions literatures. Further, our framework allows consumer-packaged-goods manufacturers to identify win-win opportunities for the environment and their bottom line.

Keywords: food waste, environmental impact, salesforce compensation, vendor-managed inventory

Suggested Citation

Akkas, Arzum and Sahoo, Nachiketa, Reducing Product Expiration by Aligning Salesforce Incentives: A Data-driven Approach (April 7, 2020). Boston University Questrom School of Business Research Paper, Available at SSRN: https://ssrn.com/abstract=3040368 or http://dx.doi.org/10.2139/ssrn.3040368

Arzum Akkas (Contact Author)

Boston University - Questrom School of Business ( email )

595 Commonwealth Avenue
Boston, MA MA 02215
United States

Nachiketa Sahoo

Boston University - Questrom School of Business ( email )

595 Commonwealth Avenue
Boston, MA MA 02215
United States

HOME PAGE: http://people.bu.edu/nachi/

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