Here and Now: UK Hyperlocal Media Today

NESTA, 2012

54 Pages Posted: 25 Sep 2017

See all articles by Damian Radcliffe

Damian Radcliffe

University of Oregon, School of Journalism and Communication; Cardiff University, School of Journalism, Media and Cultural Studies; The Tow Center for Digital Journalism part of the Graduate School of Journalism at Columbia University

Date Written: March 29, 2012

Abstract

This review offers an insight into hyperlocal media and the extent of hyperlocal activity in the UK. Hyperlocal media is defined as offering an online news or content service pertaining to a small community such as a town, village or single postcode. Over the last few years, the UK has seen many launches of online local media services that attempt to deliver hyperlocal content. But traditional media providers have found it hard to adjust their high-cost models to a sufficiently local area. Meanwhile, hyperlocal bloggers find it difficult to develop a critical mass of audience and to define the right business models to grow their offers into more sustainable services. Little evidence is publicly available on the success or failure of these services. This review offers an insight into a diverse, creative and emerging sector. To our knowledge, this is the first time that such a comprehensive review has been undertaken. We hope that this review will encourage an appetite for a greater understanding of hyperlocal media from both industry and policymakers.

Keywords: hyperlocal, local news, local media, media business models, hyper-local, local journalism, journalism

Suggested Citation

Radcliffe, Damian, Here and Now: UK Hyperlocal Media Today (March 29, 2012). NESTA, 2012. Available at SSRN: https://ssrn.com/abstract=3041668

Damian Radcliffe (Contact Author)

University of Oregon, School of Journalism and Communication ( email )

1280 University of Oregon
Eugene, OR 97403
United States

HOME PAGE: http://journalism.uoregon.edu/member/radcliffe-damian/

Cardiff University, School of Journalism, Media and Cultural Studies ( email )

Aberconway Building
Colum Drive
Cardiff, Wales CF10 3EU
United Kingdom

HOME PAGE: http://www.cardiff.ac.uk/people/view/201298-radcliffe-damian

The Tow Center for Digital Journalism part of the Graduate School of Journalism at Columbia University ( email )

3022 Broadway
New York, NY 10027
United States

HOME PAGE: http://towcenter.org/academics/damian-radcliffe/

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