Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria

12 Pages Posted: 29 Sep 2017

See all articles by Venelin Terziev

Venelin Terziev

University of Ruse; Georgi Rakovski Military Academy, Sofia, Bulgaria

Ekaterina Arabska

University of Agribusiness and Rural Development; Vasil Levski National Military University; Innovations and Sustainability Academy

Multiple version iconThere are 4 versions of this paper

Date Written: 2015

Abstract

The paper examines tourism sector development in the Republic of Bulgaria in the context of the country’s strategic priorities till 2020 of knowledge-based economy, sustainable growth and smart specialization, the opportunities for its integration with agri-food sector and potential contribution to balanced rural development. The principles and roles of destination management and marketing organizations are discussed and the opportunities for their application in the national conditions are explored. A framework for of establishment, management and functioning of such organizations is proposed based on integrated and participatory approaches, planning, coordination and communication activities, permanent monitoring and controlling.

Keywords: marketing, tourism, rural development, smart specialization

JEL Classification: R10; M39

Suggested Citation

Terziev, Venelin and Arabska, Ekaterina, Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria (2015). Available at SSRN: https://ssrn.com/abstract=3042285 or http://dx.doi.org/10.2139/ssrn.3042285

Venelin Terziev (Contact Author)

University of Ruse ( email )

8 Studentska Street
Ruse, 7017
Bulgaria

Georgi Rakovski Military Academy, Sofia, Bulgaria ( email )

Sofia, 1000
Bulgaria

Ekaterina Arabska

University of Agribusiness and Rural Development ( email )

78, Dunav Blvd.
Plovdiv, Plovdiv 4003
Bulgaria

Vasil Levski National Military University ( email )

Veliko Tarnovo
Bulgaria

Innovations and Sustainability Academy ( email )

1, Lotos Str.
Plovdiv, 4006
Bulgaria

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