Social Media in the Middle East: The Story of 2015

15 Pages Posted: 27 Sep 2017

See all articles by Damian Radcliffe

Damian Radcliffe

University of Oregon, School of Journalism and Communication; Cardiff University, School of Journalism, Media and Cultural Studies; The Tow Center for Digital Journalism part of the Graduate School of Journalism at Columbia University

Date Written: January 21, 2016

Abstract

This report is the fourth in a series of annual reports designed to capture some of the key developments in the world of social media -­ within the Middle East -­ during the past twelve months. Interest in this field, which was first unlocked by the Arab Spring, continues to attract researchers, marketers and businesses.

The reasons for this are multiple: the region’s “youth bulge” makes the market attractive for anyone seeking to attract a young tech-­‐savvy audience, meanwhile the growth of ISIS - and their use of social media - continues to pose challenging questions for policy makers and freedom of speech advocates.

These developments play out against a diverse backdrop, and this diversity results in wide variances in usage of social media and other digital technologies; with particular differences between the Gulf region and North Africa. In aggregate, regional usage of social media continues to be behind the global average.

Keywords: social media, social networking, Arab Spring, Middle East, MENA, Middle East and North Africa, Arab World, Facebook, Twitter, Instagram, WhatsApp, mobile, YouTube, video content, media habits, media consumption, social news, Second Screen, Internet Governance, network society

Suggested Citation

Radcliffe, Damian, Social Media in the Middle East: The Story of 2015 (January 21, 2016). Available at SSRN: https://ssrn.com/abstract=3043009 or http://dx.doi.org/10.2139/ssrn.3043009

Damian Radcliffe (Contact Author)

University of Oregon, School of Journalism and Communication ( email )

1280 University of Oregon
Eugene, OR 97403
United States

HOME PAGE: http://journalism.uoregon.edu/member/radcliffe-damian/

Cardiff University, School of Journalism, Media and Cultural Studies ( email )

Aberconway Building
Colum Drive
Cardiff, Wales CF10 3EU
United Kingdom

HOME PAGE: http://www.cardiff.ac.uk/people/view/201298-radcliffe-damian

The Tow Center for Digital Journalism part of the Graduate School of Journalism at Columbia University ( email )

3022 Broadway
New York, NY 10027
United States

HOME PAGE: http://towcenter.org/academics/damian-radcliffe/

Register to save articles to
your library

Register

Paper statistics

Downloads
5
Abstract Views
100
PlumX Metrics