Social Networks, Social Context, and Political Participation: Evidence from Uganda

Abstract

Citizens often mirror the behavior of their peers, but our understanding of the dynamics of this influence is limited. For example, in what settings does the choice of one person to vote cascade through a community and lead to high voter turnout? Despite substantial theoretical inroads into this question, direct empirical tests remain scarce. Using data on the social networks of 15 villages in rural Uganda, this paper develops theoretical predictions about expected cross-village variation in turnout based on the network structure of each village, and demonstrates that these predictions are tightly linked with actual turnout in low-salience local elections with limited media attention, though not in high-salience presidential elections. These results provide the first direct empirical validation of “social context” theory, and introduce a finding of importance for future empirical network research: the salience of social networks may be conditional on the information environment.

Keywords: social networks, social context, turnout, political participation

JEL Classification: D72, D85, D83,