Choice Overload in Online Platforms
Posted: 2 Oct 2017 Last revised: 8 Nov 2019
Date Written: April 2019
Abstract
The choice overload effect refers to the experimental finding that a larger choice set may in fact yield fewer overall purchases than would be observed with a smaller set. This paper studies choice overload in a large scale online experiment, involving thousands of households making major purchases.
Keywords: Choice Overload, E-Commerce, Online Controlled Experiments, Retail, Search
JEL Classification: C9, D12, M31
Suggested Citation: Suggested Citation
Aparicio, Diego and Prelec, Drazen, Choice Overload in Online Platforms (April 2019). Available at SSRN: https://ssrn.com/abstract=3044096 or http://dx.doi.org/10.2139/ssrn.3044096
Drazen Prelec
Massachusetts Institute of Technology (MIT) - Sloan School of Management ( email )
E40-161
MIT
Cambridge, MA 02142
United States
617-253-2833 (Phone)
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