26 Pages Posted: 3 Oct 2017
Date Written: September 29, 2017
We document a causal impact of online user-generated information on real-world economic outcomes. In particular, we conduct a randomized field experiment to test whether additional content on Wikipedia pages about cities affects tourists’ choices of overnight visits. Our treatment of adding information to Wikipedia increases overnight visits by 9% during the tourist season. The impact comes mostly from improving the shorter and incomplete pages on Wikipedia. These findings highlight the value of content in digital public goods for informing individual choices.
Keywords: Field Experiment, User-Generated Content, Wikipedia, Tourism Industry
JEL Classification: C93, H41, L17, L82, L83, L86
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