Price Premiums for Ecolabelled Seafood: MSC Certification in Germany

14 Pages Posted: 4 Oct 2017

See all articles by Frank Asche

Frank Asche

Stavanger University College

Julia Bronnmann

University of Kiel

Date Written: October 2017


Whether ecolabelled seafood actually provides incentives to improve the management of fisheries remains a controversial issue. A number of stated preference studies indicate a substantial willingness to pay for ecolabelled seafood. Early evidence from actual market data supports the existence of a premium, while more recent papers provide a more nuanced picture. In this paper, a hedonic price model for whitefish species on the German market is estimated that includes information on Marine Stewardship Council (MSC) labelling, the leading seafood ecolabel in Germany. The model also allows the potential premium to vary by species. Results indicate that MSC premiums in Germany vary substantially between species, from a hefty 30.6 per cent for the high‐end species cod, to a 4 per cent premium for Alaska pollock, and no premiums for saithe.

Keywords: consumer preferences, ecolabelling, hedonic pricing, marine stewardship council, price premium, scanner data

Suggested Citation

Asche, Frank and Bronnmann, Julia, Price Premiums for Ecolabelled Seafood: MSC Certification in Germany (October 2017). Australian Journal of Agricultural and Resource Economics, Vol. 61, Issue 4, pp. 576-589, 2017. Available at SSRN: or

Frank Asche (Contact Author)

Stavanger University College ( email )

PO Box 2557
4004 Stavanger

Julia Bronnmann

University of Kiel ( email )

Olshausenstr. 40
D-24118 Kiel, Schleswig-Holstein 24118

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