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The Perfect Match? A Closer Look at the Relationship between EU Consumer Law and Data Protection Law

28 Pages Posted: 9 Oct 2017  

Natali Helberger

University of Amsterdam - Institute for Information Law (IViR)

Frederik J. Zuiderveen Borgesius

University of Amsterdam - IViR Institute for Information Law (IViR)

Agustin Reyna

BEUC, The European Consumer Organisation

Date Written: October 6, 2017

Abstract

In modern markets, many companies offer so-called “free” services and monetize consumer data they collect through those services. This paper argues that consumer law and data protection law can usefully complement each other. Data protection law can also inform the interpretation of consumer law. Using consumer rights, consumers should be able to challenge excessive collection of their personal data. Consumer organizations have used consumer law to tackle data protection infringements. The interplay of data protection law and consumer protection law provides exciting opportunities for a more integrated vision on “data consumer law”.

Keywords: personal data, privacy, data protection, General Data Protection Regulation, GDPR, consumer protection, Consumer Rights Directive, Unfair Commercial Practices Directive, Unfair Contract Terms Directive, Digital Content Directive

JEL Classification: K12, K00, D10, D11, D20, D30, D40, D60, D70, L00, L11, L20, L51

Suggested Citation

Helberger, Natali and Zuiderveen Borgesius, Frederik J. and Reyna, Agustin, The Perfect Match? A Closer Look at the Relationship between EU Consumer Law and Data Protection Law (October 6, 2017). Common Market Law Review, Vol. 54, No. 5, 2017. Available at SSRN: https://ssrn.com/abstract=3048844

Natali Helberger

University of Amsterdam - Institute for Information Law (IViR) ( email )

Kloveniersburgwal 48
1012 CX Amsterdam
Netherlands

HOME PAGE: http://www.ivir.nl

Frederik Zuiderveen Borgesius (Contact Author)

University of Amsterdam - IViR Institute for Information Law (IViR) ( email )

Amsterdam
Netherlands

HOME PAGE: http://www.ivir.nl/employee/zuiderveen-borgesius/

Agustin Reyna

BEUC, The European Consumer Organisation ( email )

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