Do Mothers Spend More on Daughters While Fathers Spend More on Sons?

Nikiforidis, Lambrianos, Kristina M. Durante, Joseph P. Redden, and Vladas Griskevicius, “Do Mothers Spend More on Daughters While Fathers Spend More on Sons?” Journal of Consumer Psychology, Forthcoming

31 Pages Posted: 10 Oct 2017

See all articles by Lambrianos Nikiforidis

Lambrianos Nikiforidis

State University of New York, Oneonta

Kristina Durante

Rutgers Business School

Joseph P. Redden

University of Minnesota - Twin Cities - Department of Marketing and Logistics Management

Vladas Griskevicius

University of Minnesota - Minneapolis

Date Written: August 24, 2017

Abstract

Do parents favor some children over others? The overwhelming majority of parents state that they treat their children equally, but parents rarely track their spending on each child. We investigate in four studies whether mothers and fathers favor specific children depending on the biological sex of the child. Evidence from the field, laboratory, and community (online panel) showed that parents exhibit systematic biases when forced to choose between spending on sons and daughters. Mothers consistently favored daughters, whereas fathers consistently favored sons. For example, parents were more likely to choose a real prize and give a real U.S. Treasury bond to the child of the same sex as themselves. These parenting biases were found in two different cultures and appear to be driven by parents identifying more strongly with children of the same sex as the parent.

Keywords: parental decision-making, family spending, biases, gender, identity

Suggested Citation

Nikiforidis, Lambrianos and Durante, Kristina and Redden, Joseph P. and Griskevicius, Vladas, Do Mothers Spend More on Daughters While Fathers Spend More on Sons? (August 24, 2017). Nikiforidis, Lambrianos, Kristina M. Durante, Joseph P. Redden, and Vladas Griskevicius, “Do Mothers Spend More on Daughters While Fathers Spend More on Sons?” Journal of Consumer Psychology, Forthcoming. Available at SSRN: https://ssrn.com/abstract=3050165

Lambrianos Nikiforidis (Contact Author)

State University of New York, Oneonta ( email )

108 Ravine Pkwy
Oneonta, NY 13820
United States
607-436-3535 (Phone)

HOME PAGE: http://www.oneonta.edu/seb/faculty/nikiforidis.asp

Kristina Durante

Rutgers Business School ( email )

Janice H. Levin Bldg., Room 121
94 Rockafeller Road
Piscataway, NJ 08854-8054
United States

Joseph P. Redden

University of Minnesota - Twin Cities - Department of Marketing and Logistics Management ( email )

271 19th Avenue South
Room 1235 Mgt. Econ. Building
Minneapolis, MN 55455
United States

Vladas Griskevicius

University of Minnesota - Minneapolis ( email )

110 Wulling Hall, 86 Pleasant St, S.E.
308 Harvard Street SE
Minneapolis, MN 55455
United States

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