Brady Corporation: Delivering Customer Value Through Multiple Channels

15 Pages Posted: 3 Apr 2002 Last revised: 17 Sep 2008

See all articles by Jeanne W. Ross

Jeanne W. Ross

Massachusetts Institute of Technology (MIT) - Center for Information Systems Research (CISR)

Natalia Levina

New York University

Date Written: August 1, 2001

Abstract

Brady Corporation is a $500 million manufacturer of identification products (signs, labels, bar-coding equipment, etc.) based in Milwaukee, Wisconsin, USA. The firm relies heavily on distributors but has a significant direct-to-consumer business, so it has worked to build an e-business environment that supports both channels. The case describes Brady's ebusiness initiatives and its approach to developing an IT infrastructure that supports those initiatives.

Keywords: E-business Strategy, IT Infrastructure, IT Governance

Suggested Citation

Ross, Jeanne W. and Levina, Natalia, Brady Corporation: Delivering Customer Value Through Multiple Channels (August 1, 2001). MIT Sloan Working Paper No. 4353-01. Available at SSRN: https://ssrn.com/abstract=305711 or http://dx.doi.org/10.2139/ssrn.305711

Jeanne W. Ross (Contact Author)

Massachusetts Institute of Technology (MIT) - Center for Information Systems Research (CISR) ( email )

Sloan School of Management
5 Cambridge Center, NE25-777
Cambridge, MA 02142
United States
617-253-9461 (Phone)
617-253-4424 (Fax)

HOME PAGE: http://cisr.mit.edu

Natalia Levina

New York University ( email )

44 West Fourth Street
New York, NY 10012
United States

HOME PAGE: http://pages.stern.nyu.edu/~nlevina

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
578
Abstract Views
3,056
rank
49,779
PlumX Metrics