Brady Corporation: Delivering Customer Value Through Multiple Channels
15 Pages Posted: 3 Apr 2002 Last revised: 17 Sep 2008
Date Written: August 1, 2001
Brady Corporation is a $500 million manufacturer of identification products (signs, labels, bar-coding equipment, etc.) based in Milwaukee, Wisconsin, USA. The firm relies heavily on distributors but has a significant direct-to-consumer business, so it has worked to build an e-business environment that supports both channels. The case describes Brady's ebusiness initiatives and its approach to developing an IT infrastructure that supports those initiatives.
Keywords: E-business Strategy, IT Infrastructure, IT Governance
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