Chase Global Markets: Defining New Business Models in the Investment Bank Industry

14 Pages Posted: 16 Apr 2002

See all articles by Jeanne W. Ross

Jeanne W. Ross

Massachusetts Institute of Technology (MIT) - Center for Information Systems Research (CISR)

Richard Woodham

Massachusetts Institute of Technology (MIT) - Sloan School of Management

Date Written: August 2001

Abstract

Like most financial institutions, Chase Global Markets (now part of J.P. Morgan Chase) found that e-business opportunities challenged its core business model. The Global Markets business serves large institutional investors (as opposed to individual investors) and thus handles very large transactions. The nature of the business creates unique challenges in an ebusiness environment, where investors want more competitor comparisons online but prefer to complete their transactions with a personal salesperson. This case study examines the efforts of Chase's e-Capital Markets group to revamp its approach to serving customers and developing IT solutions.

Keywords: Business Models, E-business Strategy, IT Architecture

Suggested Citation

Ross, Jeanne W. and Woodham, Richard, Chase Global Markets: Defining New Business Models in the Investment Bank Industry (August 2001). Available at SSRN: https://ssrn.com/abstract=305716 or http://dx.doi.org/10.2139/ssrn.305716

Jeanne W. Ross (Contact Author)

Massachusetts Institute of Technology (MIT) - Center for Information Systems Research (CISR) ( email )

Sloan School of Management
5 Cambridge Center, NE25-777
Cambridge, MA 02142
United States
617-253-9461 (Phone)
617-253-4424 (Fax)

HOME PAGE: http://cisr.mit.edu

Richard Woodham

Massachusetts Institute of Technology (MIT) - Sloan School of Management ( email )

100 Main Street
E62-416
Cambridge, MA 02142
United States

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