Gender Communication Stereotypes: A Depiction of the Mass Media

IOSR Journal Of Humanities And Social Science, Volume 20, Issue 11, Ver. V (Nov. 2015) PP 69-77

9 Pages Posted: 31 Oct 2017

See all articles by Anne Kiprotich

Anne Kiprotich

Moi University

Dr. Joel Chang'orok

Moi University; School of Information Sciences ; Moi University

Date Written: October 30, 2017

Abstract

The authors carried out an analysis of literature on gender stereotypes in communication processes among the males and females in context of existing societal views held by different proponents. The article specifically looks at how gender stereotypes are developed and manifested at the work place, social places, media, and literature and in the home environment. Stereotypes can influence people’s self-concept and world view. Although stereotypes mainly project issues in a negative way, the paper gives an objective assessment of the gender stereotypes in an attempt to unpack their multifaceted nature. From a communication’s perspective, stereotypes ought to be seen beyond the humour which manifests itself on the surface hence misleading or misrepresenting how people relate or view other persons. Gender stereotypes continue to shape the roles and positions that women and men take up in society. Women are seen as the weaker sex, easily dominated by masculine men who are physically strong, emotionally restrained and who are also able to provide for their families. Gender stereotypes fall along distinct lines which are predetermined by race, age, nationality social-class and levels of education among other factors. Within the African context, gender stereotypes are also reinforced by cultural and socio economic features as depicted in the mass media.

Keywords: Communication, Gender Stereotypes, Media, Stereotypes

Suggested Citation

Kiprotich, Anne and Changorok, Joel, Gender Communication Stereotypes: A Depiction of the Mass Media (October 30, 2017). IOSR Journal Of Humanities And Social Science, Volume 20, Issue 11, Ver. V (Nov. 2015) PP 69-77. Available at SSRN: https://ssrn.com/abstract=3061718

Anne Kiprotich

Moi University

PO Box
1948
Eldoret, RIFT VALLEY 30100
Kenya

Joel Changorok (Contact Author)

Moi University ( email )

3900-Eldoret
Nairobi, Rift-Valley 30100
Kenya
+254720428013 (Phone)

School of Information Sciences ( email )

Kenya

Moi University ( email )

Kenya
0720428013 (Phone)
30600 (Fax)

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