Gender Communication Stereotypes: A Depiction of the Mass Media
IOSR Journal Of Humanities And Social Science, Volume 20, Issue 11, Ver. V (Nov. 2015) PP 69-77
9 Pages Posted: 31 Oct 2017
Date Written: October 30, 2017
The authors carried out an analysis of literature on gender stereotypes in communication processes among the males and females in context of existing societal views held by different proponents. The article specifically looks at how gender stereotypes are developed and manifested at the work place, social places, media, and literature and in the home environment. Stereotypes can influence people’s self-concept and world view. Although stereotypes mainly project issues in a negative way, the paper gives an objective assessment of the gender stereotypes in an attempt to unpack their multifaceted nature. From a communication’s perspective, stereotypes ought to be seen beyond the humour which manifests itself on the surface hence misleading or misrepresenting how people relate or view other persons. Gender stereotypes continue to shape the roles and positions that women and men take up in society. Women are seen as the weaker sex, easily dominated by masculine men who are physically strong, emotionally restrained and who are also able to provide for their families. Gender stereotypes fall along distinct lines which are predetermined by race, age, nationality social-class and levels of education among other factors. Within the African context, gender stereotypes are also reinforced by cultural and socio economic features as depicted in the mass media.
Keywords: Communication, Gender Stereotypes, Media, Stereotypes
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