Creating Student Engagement: The Kickstarter Active Learning Project

Marketing Education Review, Volume 27, 2017 - Issue 2: Teaching Innovations, Pages 115-118

University of Cincinnati Lindner College of Business Research Paper

Posted: 6 Nov 2017

See all articles by Elliott Manzon

Elliott Manzon

University of Cincinnati - Department of Marketing

Date Written: April 25, 2017

Abstract

Students can become disengaged from marketing material if they cannot see the direct application. Marketing material needs to be applied to a meaningful business task to engage and motivate students. This article introduces the Kickstarter Active Learning Project—an innovative semester-long project in which students create a Kickstarter crowdfunding website. The key pedagogical innovation is that student knowledge is applied immediately to the real-world task of creating a Kickstarter website leading to increased engagement.

Suggested Citation

Manzon, Elliott, Creating Student Engagement: The Kickstarter Active Learning Project (April 25, 2017). Marketing Education Review, Volume 27, 2017 - Issue 2: Teaching Innovations, Pages 115-118; University of Cincinnati Lindner College of Business Research Paper . Available at SSRN: https://ssrn.com/abstract=3064227

Elliott Manzon (Contact Author)

University of Cincinnati - Department of Marketing ( email )

United States

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