Creating Student Engagement: The Kickstarter Active Learning Project
Marketing Education Review, Volume 27, 2017 - Issue 2: Teaching Innovations, Pages 115-118
Posted: 6 Nov 2017
Date Written: April 25, 2017
Students can become disengaged from marketing material if they cannot see the direct application. Marketing material needs to be applied to a meaningful business task to engage and motivate students. This article introduces the Kickstarter Active Learning Project—an innovative semester-long project in which students create a Kickstarter crowdfunding website. The key pedagogical innovation is that student knowledge is applied immediately to the real-world task of creating a Kickstarter website leading to increased engagement.
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