Today's Contradictory Challenges in Achieving Profitable Growth: Strategy Guidance for 'Re-Imagining'
Strategic Direction, 28 (8), 3-5.
4 Pages Posted: 15 Nov 2017
Date Written: 2012
Amidst the backdrop of the global financial crisis and the ensuing recession, senior management confronts twin – and seemingly contradictory – strategic challenges. How can we maintain growth in revenue, profitability, and shareholder returns in flat or slow-growth markets? But at the same time how can we respond to criticisms leveled at the business community for its association with causes of the economic turmoil, its shareholder maximization approach, and perceived defaults in its responsibility to society?
Keywords: Growth, Social responsibility, Ethics, Innovation
JEL Classification: M10, M14
Suggested Citation: Suggested Citation