Today's Contradictory Challenges in Achieving Profitable Growth: Strategy Guidance for 'Re-Imagining'

Strategic Direction, 28 (8), 3-5.

4 Pages Posted: 15 Nov 2017

Date Written: 2012

Abstract

Amidst the backdrop of the global financial crisis and the ensuing recession, senior management confronts twin – and seemingly contradictory – strategic challenges. How can we maintain growth in revenue, profitability, and shareholder returns in flat or slow-growth markets? But at the same time how can we respond to criticisms leveled at the business community for its association with causes of the economic turmoil, its shareholder maximization approach, and perceived defaults in its responsibility to society?

Keywords: Growth, Social responsibility, Ethics, Innovation

JEL Classification: M10, M14

Suggested Citation

West, G. Page, Today's Contradictory Challenges in Achieving Profitable Growth: Strategy Guidance for 'Re-Imagining' (2012). Strategic Direction, 28 (8), 3-5.. Available at SSRN: https://ssrn.com/abstract=3067671

G. Page West (Contact Author)

Wake Forest University ( email )

School of Business
1834 Wake Forest Road
Winston-Salem, NC 27106
United States

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