Analyzing Talk and Text II: Thematic Analysis

This text will appear as chapter 22 in Van den Bulck, H., Puppis, M., Donders, K. & Van Audenhove, L. (Eds.) (2019, in press). The Palgrave Handbook of Methods for Media Policy Research. Basingstoke: Palgrave Macmillan.

18 Pages Posted: 15 Nov 2017 Last revised: 4 May 2019

See all articles by Christian Herzog

Christian Herzog

Leuphana University of Lueneburg

Christian Handke

Erasmus University Rotterdam (EUR) - Faculty of History and Arts

Erik Hitters

Erasmus University Rotterdam

Date Written: April 25, 2019

Abstract

Thematic analysis (TA) is a popular and foundational method of analyzing qualitative policy data. It is concerned with the identification and analysis of patterns of meaning (themes) and constitutes a widely applicable, cost-effective and flexible tool for exploratory research. More generally, it constitutes a cornerstone of qualitative data analysis. Drawing principally on Braun and Clarke’s (2013; 2006) work, the chapter outlines when the use of this method is suitable and makes practical suggestions about how to plan and conduct TA research. Few policy studies employing TA contain a transparent discussion of research methods. This chapter stresses the importance of research transparency and methodological reflexivity: researchers should not only document what they do; they should also explicitly argue how and why they opted for specific methods and discuss implications for future empirical research.

Keywords: qualitative analysis, research transparency, methodological reflexivity, media policy, coding, theme development, elite interviews

Suggested Citation

Herzog, Christian and Handke, Christian and Hitters, Erik, Analyzing Talk and Text II: Thematic Analysis (April 25, 2019). This text will appear as chapter 22 in Van den Bulck, H., Puppis, M., Donders, K. & Van Audenhove, L. (Eds.) (2019, in press). The Palgrave Handbook of Methods for Media Policy Research. Basingstoke: Palgrave Macmillan., Available at SSRN: https://ssrn.com/abstract=3068081

Christian Herzog (Contact Author)

Leuphana University of Lueneburg ( email )

Scharnhorststraße 1
Lüneburg, 21335
Germany

Christian Handke

Erasmus University Rotterdam (EUR) - Faculty of History and Arts ( email )

P.O. Box 1738
Rotterdam NL-3000 DR
Netherlands

HOME PAGE: http://www.eshcc.eur.nl/handke/

Erik Hitters

Erasmus University Rotterdam

Burgemeester Oudlaan 50
3000 DR Rotterdam, Zuid-Holland 3062PA
Netherlands

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