The Stretch Goal Paradox: Audacious Targets are Widely Misunderstood and Widely Misused
Posted: 13 Dec 2018
Date Written: January 31, 2017
What executive hasn’t dreamed of transforming an organization by achieving seemingly impossible goals through the sheer force of will? We’re not talking about merely challenging goals. We’re talking about management moon shots — goals that appear unattainable given current practices, skills, and knowledge. In the parlance of the business world, these are often referred to as stretch goals.
Keywords: extreme goals, aspirations, learning, performance
JEL Classification: L2
Suggested Citation: Suggested Citation