34 Pages Posted: 27 Nov 2017 Last revised: 21 Mar 2018
Date Written: March 11, 2018
Whether someone can persuade someone else to do something depends on who knows what? This paper provides a generic approach to persuade a receiver to take an action on which the receiver has private information. The key of this approach lies in exploiting two kinds of errors the receiver may commit: taking an harmful action and failing to take a beneficial action. The best persuasion strategy gives the receiver a choice of having a larger chance to commit either the first or the second kind of error.
Keywords: Persuasion, Private Information, Specificity-Sensitivity Tradeoff
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