Key Success Factors of Achieving Sustainable Competitive Advantage: An Empirical Study
SPC ERA IJBM Vol-3, Issue No-7 Jan.-Mar. -2015
13 Pages Posted: 29 Nov 2017
Date Written: November 25, 2014
In this research analytical framework is presented which describes the interrelationships between the strategic constructs and their synergistic effect on sustainable competitive advantage. To sustain in the unpredictable, chaotic, turbulent and multifaceted competitive intensity, achieving sustained competitive advantage is inevitable. The fundamental basis of long-run success of a firm is the achievement and maintenance of a sustainable competitive advantage despite growing attention to the Sustainable Competitive Advantage, the lack of a theoretically derived measure of the construct has deterred substantive research in this area. Understanding sources of sustained competitive advantage has become a major area of research in strategic management.
The paper aims at focusing towards Resource Configuration and Organizational Identity as sources of competitive advantage. Earlier studies have focused their attention on direct relationships among few selective factors like knowledge management, Organizational Learning only; therefore the lack of clarity can be traced to find out the key success factors responsible for the study. Using Resource Configuration and Organizational Identity as the success factor an empirical research is taken for Information Technology Industry, which focuses on how Organizational Learning, Knowledge Management and Innovation results into Sustainable Competitive Advantage. The study develops a set of hypotheses to empirically test a theoretical concept. Thus, a combination of descriptive and causal research was undertaken in this study. Population for the study was senior managerial level employees associated with the Information technology firms in India.
From the results, it is confirmed that Resource Configuration and Organizational Identity as aggregate concepts play an important mediating impact on relationship between learning, knowledge Management, Innovation and organizational performance which leads to a higher levels of sustainable competitive advantage .
Keywords: Innovation, Knowledge Management, Organizational Learning, Resource Configuration, Organizational Identity, Sustainable Competitive Advantage
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