Firm Financial Condition and Airline Price Wars

Posted: 15 May 2002

See all articles by Meghan R. Busse

Meghan R. Busse

University of California, Berkeley - Haas School of Business

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Abstract

A firm that knows that cutting price may trigger a price war must weigh present versus future gains and losses when considering such a move. The firm's financial situation can affect how it values such tradeoffs. Using data on 14 major airlines between 1985 and 1992, I test the hypothesis that firms in worse financial condition are more likely to start price wars. Empirical results suggest that this is true, particularly for highly leveraged firms. The article also explores which firms join existing price wars and finds that a firm is more likely to enter a price war the greater the share of its traffic on routes served by the price-war leader.

Suggested Citation

Busse, Meghan R., Firm Financial Condition and Airline Price Wars. Available at SSRN: https://ssrn.com/abstract=307727

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University of California, Berkeley - Haas School of Business ( email )

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