Non-Competing Persuaders

73 Pages Posted: 30 Nov 2017 Last revised: 16 Apr 2020

See all articles by Jiemai Wu

Jiemai Wu

The University of Sydney - School of Economics

Date Written: April 9, 2020


I study Bayesian persuasion games with multiple persuaders in which the persuaders are non-competing: all persuaders want the decision maker to take the same action, regardless of the state. In the case of a single persuader, it is known from previous research that the persuader-optimal information design leaves the decision maker with no surplus. In this paper, I show that with two or more non-competing persuaders and independent tests, there are always equilibria in which the decision maker receives surplus. If there is exogenous noise then the decision maker receives surplus in every symmetric equilibrium, provided the number of persuaders is sufficiently large; asymptotically, the decision maker learns the true state in every Pareto optimal symmetric equilibrium with infinitely many persuaders. Moreover, with sufficient exogenous noise, having more than one persuader not only improves the welfare of the decision maker but also improves the welfare of the persuaders.

Keywords: Bayesian persuasion, multiple identical persuaders, endogenous information design, imperfect information

JEL Classification: C72, D83

Suggested Citation

Wu, Jiemai, Non-Competing Persuaders (April 9, 2020). European Economic Review, Forthcoming. Available at SSRN: or

Jiemai Wu (Contact Author)

The University of Sydney - School of Economics ( email )

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