When Worlds Collide: The Interface Between Sport Marketing and Industrial Relations
Seminar Paper, Department of Management & Accounting, La Trobe University, Melbourne, 31 August 2000
13 Pages Posted: 1 Dec 2017 Last revised: 23 Jul 2020
Date Written: August 31, 2000
For any organisation, internal conflict may arise due to the priorities and perspectives of different business functions. In professional sport, this conflict can led to an 'imposition of the core sporting product', if revenue-maximising initiatives of the marketing department have negative implications for the physical fitness or health and safety of the athletes. This conflict is often evident in the terms of collective bargaining agreements between clubs or leagues and the athletes (or their unions), without whom there is no sporting contest.
Keywords: Professional Sport, Collective Bargaining, Sports Marketing
JEL Classification: M39, M54, Z22
Suggested Citation: Suggested Citation