When Worlds Collide: The Interface Between Sport Marketing and Industrial Relations

Seminar Paper, Department of Management & Accounting, La Trobe University, Melbourne, 31 August 2000

13 Pages Posted: 1 Dec 2017 Last revised: 23 Jul 2020

Date Written: August 31, 2000

Abstract

For any organisation, internal conflict may arise due to the priorities and perspectives of different business functions. In professional sport, this conflict can led to an 'imposition of the core sporting product', if revenue-maximising initiatives of the marketing department have negative implications for the physical fitness or health and safety of the athletes. This conflict is often evident in the terms of collective bargaining agreements between clubs or leagues and the athletes (or their unions), without whom there is no sporting contest.

Keywords: Professional Sport, Collective Bargaining, Sports Marketing

JEL Classification: M39, M54, Z22

Suggested Citation

Macdonald, Robert D., When Worlds Collide: The Interface Between Sport Marketing and Industrial Relations (August 31, 2000). Seminar Paper, Department of Management & Accounting, La Trobe University, Melbourne, 31 August 2000, Available at SSRN: https://ssrn.com/abstract=3080043 or http://dx.doi.org/10.2139/ssrn.3080043

Robert D. Macdonald (Contact Author)

University of Melbourne - Law School ( email )

University Square
185 Pelham Street, Carlton
Victoria, Victoria 3010
Australia

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