Impact of Perceived CSR on Organizational Commitment: A Perspective of Service Employees
Austin Journal of Business Administration and Management, 2017
5 Pages Posted: 1 Dec 2017 Last revised: 25 Dec 2017
Date Written: December 1, 2017
Corporate Social Responsibility (CSR) has gained increasing attention over the past few decades. Although, many studies tried to investigate impact of CSR on consumers, the only dearth of research tried to understand CSR impact on employees. This study investigates the relationship between perceived CSR and Organizational Commitment (OC) in the service sector of Pakistan. The four dimensions of CSR employed in the study include economic, legal, ethical and philanthropic. Data were collected through a self-administered survey method from 220 employees of 4 and 5 stars hotels of Pakistan. The findings of the study reveal that perceived CSR has a significant and positive correlation with organizational commitment. The results of correlation and regression analysis also reveal that not all dimensions of CSR have the same effect on organizational commitment. The economic and philanthropic aspects have more influence on organizational commitment of employees. The researchers also provide some implications, limitations, and recommendations for future research.
Keywords: Corporate Social Responsibility; Organizational Commitment; Hotels; Pakistan; Regression and Correlation
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