Future Directions in Research on Demand for Sport

Abstract

The future of research on demand for sport lies in the integration of time series approaches from sports economics and the survey-based approaches from the sports marketing and consumer behaviour literature, a focus upon leagues other than elite-level major leagues in each nation, and in new efforts to generate richer datasets on the nature of (potential) sports consumers and their consumption of the core sporting product (the contest) and complementary products.

Remarks and discussion questions prepared for an invited Keynote Address to the XII Gijon Conference on Sports Economics: Sports and Consumer Behaviour, 5-6 May, 2017, Gijon, Spain. This paper (or part thereof) was delivered in absentia. (Latest corrected version on SSRN, 15 March 2018.)

Keywords: Sports Economics, Demand, Attendance, Consumer Behaviour

JEL Classification: Z20, M30, L83